#1050: The Eiffel Tower effect: Your business doesn't start beautiful
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 13 August 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
In this Coaches Corner episode, Brian and Robin Joy tackle a truth that every Amazon seller, and every business owner, needs to hear: success doesn't start out looking like success.
Drawing on stories from their early days (including apartment prep chaos, failed inspections, and a very confused schnauzer named Rudy), they unpack why disorder is not a sign of failure; it's proof you're building.
Using analogies from the Eiffel Tower to busy restaurant kitchens, they show you how to navigate setbacks without losing momentum, create systems in real time, and turn clunky repetitions into smooth, repeatable habits.
Whether you're facing your first IP complaint or just struggling to keep your prep space organized, this episode will remind you: the mess is part of the plan, and consistency will beat perfection every time.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What are the realities of Amazon suspensions and reinstatements?"
Watch this episode on our YouTube channel here: https://youtu.be/nP9Qhng-UUU
Show note LINKS:
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/keepa - The service we use to help interpret all of the selling data. Keepa is discussed in depth on episode 369 at https://silentjim.com/podcast
Keepa Product Finder - Learn more about Keepa at SilentJim.com/360 (Note: This module has been added to the ProvenAmazonCourse.com library along with all our other incredible Keepa training!)
Transcript
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| 0:00.0 | Welcome back to Silent Sales Machine Radio. We are your co-hosts. I'm Brian. And I'm Robin Joy. And this is Coach's Corner. |
| 0:08.0 | Hi, everybody. How's it going, Rob? It's going great. How are you doing? I'm doing wonderfully. |
| 0:13.3 | Well, tell us what's on your mind, Brian. Oh, it's just, you want to pick my brain? Is that what's going on? |
| 0:18.7 | I want to know what you're thinking. So I was watching something |
| 0:22.4 | recently and there was like the picture of the Eiffel Tower that is in Paris, obviously. And I was |
| 0:30.2 | like, that thing looks so cool. Like, it's beautiful. It's amazing. And we you know, we must have been watching something about |
| 0:39.1 | structures like that around the world because, like, there was also, like, a picture of the |
| 0:44.3 | Statue of Liberty. And by the way, I didn't know this. There are other Statue of Liberties around |
| 0:49.4 | the world that don't have clothes on. And that is relevant because... |
| 0:55.4 | Well, I just thought that it just stuck with me. |
| 0:58.0 | I'm like, oh, wait, this is... |
| 0:59.4 | We, as a country... |
| 1:00.5 | Just because we think we know everything doesn't mean there's not anything else out there. |
| 1:04.6 | Right. We were fairly conservative, especially at the time we got that thing. |
| 1:08.0 | And so we're like, we'll take one of those, but it's got to have clothes on it. Right? I think it was a gift. I know. I know. Yeah, we'll take it, but make sure it's got a robot, right? And now you're just making stuff up. What's the point? Yeah, anyway, these things look gorgeous. Like when they are fully finished, right? |
| 1:28.5 | They look awesome. |
| 1:29.5 | They are awe-inspiring. |
| 1:30.9 | They really are. |
| 1:32.0 | And you might look at someone else's Amazon business and be inspired in that exact same way and go, oh, I want one of those. |
| 1:42.8 | Like, I just want my business to look like that. |
| 1:45.3 | Right? |
| 1:45.7 | It's all symmetrical. |
... |
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