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Startup Stories - Mixergy

#1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger

Startup Stories - Mixergy

Andrew Warner

Business, 581719, Synergy, Tips, Mix, Improvement, Startups, Motivation, Energy, Education, Society & Culture, Entrepreneur, Money, Management & Marketing, Ambition, Growth

4.5591 Ratings

🗓️ 13 August 2014

⏱️ 68 minutes

🧾️ Download transcript

Summary

How does a former lawyer build a multi-million dollar company that teaches social skills. Jordan Harbinger is the co-founder of The Art of Charm, a company that teaches confidence and emotional intelligence.

Jordan Harbinger is the co-founder of The Art of Charm, a company that teaches confidence and emotional intelligence, and the host of The Jordan Harbinger Show, which interviews top performers, from legendary musicians to intelligence operatives.

 

Sponsored by

Lead Pages – Lead Pages took my most successful page and turned it into a product that you can use—which magically converts strangers into leads. So if you want to use the page that I use to collect email addresses, check out AndrewsWelcomeGate.com. It will work on your site no matter what your site is built on. Even if you have no site, you can use this URL to collect email addresses for your business. It’s AndrewsWelcomeGate.com.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, Freedom Fighters. My name is Andrew Warner. I am the founder of MixerG.com. I got my very

0:06.6

serious face on because business I take very, very seriously. I really want to do these

0:11.4

interviews so that you and I can learn from entrepreneurs about how they built their businesses.

0:15.6

More importantly, take back the best ideas we can and help grow our own businesses.

0:20.9

And when you do that, my hope for you, my hope for the mission here at Mixergy is that you

0:25.6

will return and do an interview here on Mixergy and teach others what you learned along

0:30.1

the way.

0:31.1

The circle of Mixergy, I've said it for years and now many of the thousand interviewees

0:34.3

that I've had here on Mixergy have done just that.

0:37.4

Successful companies they built and then they come back here and do an interview about it.

0:41.5

And today we're going to find out how a lawyer built a multi-million dollar company that teaches social skills.

0:49.1

Jordan Harbinger is the co-founder of the Art of Charm, a company that teaches confidence and emotional intelligence.

0:56.1

This interview is sponsored by Lead Pages. Later on, I'll tell you a special URL where you can go if you want a great page that will help get more of your traffic to convert into email subscribers.

1:09.1

Pay attention for that later. First, I got to welcome Jordan. Jordan, good to have you here. Thanks for having me. It's funny you should mention lead pages. We have lead pages. I know. I feel like all of us use lead pages now. Well, I spotted it and I was like, is this real? This looks amazing. And so I started using it and our traffic, like our, you know, squeeze or whatever you want to call it, It went is not my department, obviously, at ASC, went through the freaking roof, man. Because Clay Collins, the guy who created the company, is obsessed with conversion rates. I see what they do to tweak things. I see how they allow you to plug in someone's email address before they even put it into the site. I see how they put a button to increase

1:45.3

conversion rates and they play with the colors and all that. Anyway, I should tell people if you want

1:48.9

my page, the one that works especially well for me, the one that does more than 20% conversion rate,

1:53.9

here's the URL to go to. Andrewswelcomegate.com. Andrewswelcomegate.com.

2:01.3

Jordan, you were here for Scotch, right?

2:05.3

Yes, I was. And now I'm here for Scotch.

2:08.3

Oh, you're having a Scotch while we're having this conversation? Super.

2:10.8

It's 5 p.m. Central Standard Time or something somewhere. Anyway.

2:15.7

Oh, wait, you're not in Pacific Coast time anymore? I am, but it's only 4 o'clock here, so that would be shameful. So you're not in uh pacific coast time anymore i i am but it's only

...

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