#105: SEO Strategies in 2024
The Founder Podcast
Chris Lee
5 • 1.4K Ratings
🗓️ 31 May 2024
⏱️ 50 minutes
🧾️ Download transcript
Summary
Hey Founder Nation! In this episode, we're diving deep into the world of SEO with the incredible Matt Diamante. Matt, a digital marketing guru with over 14 years of experience, shares his top strategies for improving your website's search engine ranking. Whether you're a local business owner or looking to expand your online presence, this episode is packed with practical tips and insights. Tune in to learn how to leverage blog posts, internal links, and keyword research to drive traffic and grow your business!
Highlights:
"If you're an expert on your topic, it should be easy for you to answer questions that you're hearing every single day from your clients."
"Google rewards consistency. Posting quality content regularly is a long-term strategy that pays off."
"We're training ChatGPT to be an expert on that topic by using the best information from the top search results."
Timestamps:
00:00 - Introduction to SEO with Matt Diamante
04:45 - The Importance of a Well-Structured Homepage
11:50 - Key Elements for a Local Business Website
19:31 - Utilizing ChatGPT for Content Creation
20:28 - Keyword Research Techniques Using SEMrush
22:24 - Crafting Unique Content with AI Assistance
24:39 - The Role of Blog Posts in SEO Strategy
27:06 - Maintaining Consistency in Content Posting
27:43 - Google’s Preference for Regular Updates
34:20 - Internal Linking and Its Impact on SEO
Dive in and discover how you can take your SEO game to the next level with actionable advice from one of the best in the business!
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Transcript
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| 0:00.0 | Help us, how SEO works. |
| 0:02.8 | As far as Google tells us, which they're not always 100% honest in what they're saying and what actually |
| 0:07.7 | works, but as far as they're telling us, they want to see helpful content. |
| 0:11.1 | I actually interviewed this guy recently he had a pool |
| 0:14.0 | company in Virginia and he told me he made a hundred million dollars. The way |
| 0:18.6 | that he did that was he spent two hours every single day for like two to three |
| 0:22.4 | years writing blog post and |
| 0:24.1 | answering his customers questions that he would hear on a daily basis like that is |
| 0:28.0 | all he did he didn't have keyword research he wasn't doing all that stuff and |
| 0:31.8 | it's just insane. |
| 0:33.0 | The crazy thing is the guy was just wishing for |
| 0:36.0 | chat gbt back then. |
| 0:37.4 | It like chat gbt makes our life so much easier like myself and my team like |
| 0:41.2 | we're using it every single day and like that is a big part of actually writing content and partially doing some research as well because |
| 0:47.7 | Ch chat Chviti will give you an exact answer to the question that you have very quickly but obviously can't just take how |
| 0:53.6 | GPT says or any AI and put that on your website and expect Google to be like yeah |
| 0:57.7 | good job like we're gonna rank you we're gonna send you traffic like |
| 1:00.0 | human people to your website that's not the case so for those of you who are |
| 1:04.0 | listening who don't know what SEO stands for it's search engine |
| 1:06.6 | optimization is a lot of the people who are following me on social media and that I |
| 1:10.4 | talk to aren't really well versed in you know digital marketing and you know |
| 1:14.8 | SEO search optimization you know my parents asked me what do you do I say I help people |
... |
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