previously on building the brand.

So I'm on this 18 mile training run and I'm 10 miles in.

And when I'm 10 miles in, my legs hurt.

I'm tired.

I'm fatigued.

And I say I'm done for the day.

Man, if I quit on this run, what does that say about my character?

What else will I quit on in my life?

The way you do one thing is the way you do everything.

So I go back to where I stopped and I get to mile 18. I run eight more miles and then I go one more.

One more mile than I was supposed to just to prove to myself that I could. And I take my hat off,

flip it over. I take a sharpie marker and I wrote one more under the bill. And I take a photo of it and I posted on

social media and the response was wild. All of these people started taking their hats off,

writing one more under the bill. After establishing going more than seeing Julie Moss cross the finish line

at the Iron American World Championships in 1982, I was like, this is going more. That's what it means. I need to

experience this. I need to train for this. So that's what I did. I committed to Iron Man, Florida,

which was 2019. After that, I was, I was addicted to endurance training. Now, between 2019 and 2020,

we grew 400%. It was, it was nuts. There's no other way

to explain it. We went from about $4 million in revenue to $22 million in revenue in one year.

One of the real problems that I experienced when I was in my Iron Man prep is that I couldn't find a fuel source that

wouldn't destroy my stomach. So we created G1M Sport. We created a product that solves real problems.

G1M Sport is now our best selling product under the entire BPN line. I committed to running a

...