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So let's get right to it as we optimize your life.

Set smaller goals, impress friends, get girls, lose weight, better meet safety if I'll

teach you to be rich.com. If you had a life threatening illness, would you take your

medication? Of course, you might say. Not the average patient though. Even when facing

death, a surprisingly high percentage of patients don't take the medication prescribed to save

their lives. This is called patient compliance and last night I was thinking about it in terms

of behavioral change. When I was studying social influence and persuasion in college, I

learned about social psychologists and medical practitioners' attempts to affect behavioral

change for good things like washing hands, eating healthier, staying in touch with family,

etc. And how hard it really is. But repeat, you might say, if someone's going to die,

you just give someone their medication and they'll take it. If they don't, they're stupid.

Ah, I might reply. I said we have brought the wit and grace of Shakespeare to the debate

today. Check. But in truth, getting people to change their behavior, whether it's going

to vote, clicking a button to buy something or taking life saving medication is far more

complicated than just giving someone the appropriate information and trusting them to do it.

Information influence is the least effective form of influence we learned over and over.

I'm interested when I hear people attempting to change their own behaviors. Last year

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