#1041: Amazon has slightly changed how it reports sales rank and resellers need to know the facts
Silent Sales Machine Radio
Jim Cockrum
4.8 • 805 Ratings
🗓️ 28 July 2025
⏱️ 49 minutes
🧾️ Download transcript
Summary
Today we have a three-way conversation between Jimmy Smith, Brian Olson and Jim. They discuss the recent changes in the way Amazon reports sales rank on ASINs and the fairly minimal but still significant change that this will have for some resellers as they use tools like Keepa to make good inventory buying decisions.
They also spend some time talking about how AI might impact the reselling business in the future.
It's a great conversation with a little something for everyone, but it's not the friendliest show for newbies, as some of the topics are fairly acronym-heavy.
Bottom line: the opportunity is only getting better, and the tools/strategies are getting better in the ever-expanding ocean of opportunity that is "Amazon reselling"
This episode also discusses why NOW is the best time to get into the ProvenAmazonCourse.com training because you can LOCK IN your monthly fee before the major price increase happens later this summer and all new students will be paying far more than your low grandfathered rate for this world class and constantly improving training!
Sponsored by SilentJim.com/buyorsell - Our preferred partner for selling your Amazon account or buying a new or seasoned account!
Watch this episode on our YouTube channel here: https://youtu.be/muY7HL05Ons
Show note LINKS :
TheProvenConference.com - Our Aug 15-16th virtual event. As a listener, you get a massive discount! Pay only $7 instead of $97 with the coupon code "V25FOR7" at checkout. This will be an incredible 2-day event showing you how to SCALE FAST and AUTOMATE as much of your Amazon selling business as possible with the latest "do it all" tool - 3PMercury.com (it's all recorded as well for you). Visit the site for full details!
My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam
100% FREE! Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
Brian's updated chart and discussion are posted on our Facebook group (instructions in how to join are above) - https://www.facebook.com/groups/mysilentteam/posts/24285629104459871/
SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
OfficialOlsons.com - The new book for Amazon resellers by Brian and Robin Joy Olson
AI prompts video by Jimmy: https://youtu.be/mLgowsVNC3M
Today's guests: Jimmy Smith and Brian Olson
Transcript
Click on a timestamp to play from that location
| 0:00.0 | A business building warrior got a treat for you today. It's a three-way conversation with |
| 0:05.7 | Brian Olson, one of our coaching team leaders around here. You hear him along with his wife, |
| 0:11.7 | Rob and Joy, all the time on our show about once a week. The coach's corner episodes, |
| 0:15.6 | and they felt to create a lot of content in our community. They were presenters at our conference |
| 0:19.8 | here recently, very popular in our community because They were presenters at our conference here recently, very popular |
| 0:21.2 | in our community because they just really break concepts down into simple, newbie, friendly, |
| 0:27.2 | Amazon selling step-by-step strategy type of content. And they're beloved in our community. |
| 0:32.4 | So I've got Brian here tonight. Robin Joy wasn't able to make it. But we've also got Jimmy |
| 0:36.5 | Smith. He's here with us, |
| 0:38.6 | and he's the guy who initially put the replin's concept into a step-by-step format for our community. |
| 0:45.9 | And between the three of us, we're going to dive into a couple of interesting topics that I think |
| 0:50.2 | you're really going to enjoy. One is a recent change that Amazon has made in how they |
| 0:56.1 | rank products in their catalog. And what that means for us in regards to making good decisions |
| 1:02.9 | about what products, it makes the most sense to invest in. As resellers, which is about 60% of |
| 1:10.6 | Amazon's catalog, selling stuff that doesn't belong to us, |
| 1:14.6 | there's only two ways to sell on Amazon, you do realize, just to back up for a moment, |
| 1:18.3 | either selling a brand that belongs to you or selling a brand that belongs to someone else. |
| 1:23.7 | Resellers sell brands that belong to other people. |
| 1:26.0 | And by the way, that's what Walmart does. |
| 1:27.4 | That's what Target does. That's what all the major retail stores do. We just do it at a smaller scale. |
| 1:32.4 | Some of this with multiple seven figure businesses, mind you, but a much smaller scale selling other |
| 1:37.0 | people's stuff. Well, how do you know what stuff to buy? One of the key metrics we've used over |
... |
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