Hi, I'm Jason Walkab, founder and CEO of My Buddy Green, the best-selling author of Wealth, and your host for the My Buddy Green podcast,

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Thanks and enjoy the podcast. This week's guest, Kevin Rutherford, is an iron man triathlete who is obsessed with

hydration as he leads one of my favorite natural brands, Noon, as their CEO.

Kevin, welcome. Well, thank you. It's great to be here. So we're going to start

with hydration and there's this really interesting statistic. 75% of people live their lives chronically dehydrated.

Can you explain what that means and why this number is so important?

Well, yeah, absolutely. You know know when you think about hydration and it's so it's

so important for your body let me just kind of set the stage on that one. I was just thinking about this as you're asking.

I'm going, if you think about the most important thing you can do for energy availability,

which maybe we'll get into that in a little bit.

And if you think about just health and wellness and vitality,

how long could you survive without food is one of the questions that I ask people?

The question is, I don't know, 70, 80, 90 days if I did a hunger strike. I don't recommend that by the way

You could survive that long how long could you survive without water five to seven days maybe something like that meaning clearly its importance for your body is really high.

And then third is how long could you survive without oxygen, which would be minutes, so

make sure you're breathing, and by the way, make sure you keep moving.

So if I come full circle to that second most important

one is hydration, we don't do it enough. We just don't do it enough. And you can

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