Hello friends! Always delighted that you're here and today I think you are going to

love the guest that I'm chatting with. His name is Todd Cashden. He has a book called

The Art of Inceboard Nation. And when I read this book I was like, oh man, this just

gives me all the brain take-als because I see so much of my own even childhood behavior

of inceboard nation in just very subtle ways. And I think you're going to get so much

out of this conversation and so much out of his book. So let's dive in. I'm Sharon Nickman.

And welcome to the Sharon Says So Podcast. I'm so excited for this conversation today.

Todd, thank you so much for doing this. Your book is super interesting to me because I feel

like it applies to almost my entire life. So can you just give us a little bit of an

introduction and like, we are what you do and that I'm excited to dive into the topic of your book.

Yes, sure. Your enthusiasm is already contagious. So I'm a professor of psychology at George

Mason University. I had my stints working on the floor of New York Stock Exchange in Wall Street

because my grandmother was one of the first women to work on Wall Street. And I've been running

the well-being laboratory for 22 years now. And so we study all the things people wish they

were talking about at cocktail parties, meaning a purpose in life, love, how do you maintain romantic

relationships, curiosity, creativity, compassion. You name the interesting topic. Right now we're studying

how do you get blues and red to talk to each other and not pull each other's hair out?

That is a useful skill. So your book is called The Art of Inceboard Nation.

How to Decent and Defy Effectively. When I saw the title, I was immediately like, well, I need that.

First of all, start with the title. What does that even mean?

So immediately I try to take a negative term that's looked down upon. I mean, you might have seen

over the past eight years. There's a number of women and men that were actually fired because of

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