1039 The Argument For Utility Based SaaS Pricing, $.85 Per Booked Hour, 18.4 Million Booked Hours

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 29 May 2018

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Greg Tanaka is CEO and Founder of Percolata. Percolata helps retailers optimize their retail sales teams giving retailers up to a 30% sales uplift using the same labor budget. They do this by using sensors data to schedule the right number and composition of salespeople to handle the forecasted shopper profiles using proprietary deep learning technology. Percolata has closed their Series A in 2017 and is funded by Google Ventures, Andreessen Horowitz, Menlo Ventures and others. They have had contracts with over 40 different retail brands in the United States, Europe and Asia. The company is based in Palo Alto with a R&D office in Shenzhen, China. Greg is also on the Palo Alto City Council. Previously, he served on the Palo Alto Planning and Transportation Commission and the Infrastructure Blue Ribbon Commission, and he started the imaging group and held other senior business roles at Rambus, a leader in Intellectual Property. Greg has also played key roles at two other venture backed startups and at Synopsys, a $5B public software company, where he sold and marketed multi-million dollar solutions. He is a Caltech and UC Berkeley alumni.

Transcript

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0:00.0	This is the top entrepreneurs podcast where founders share how they started their companies and got
0:06.9	filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other
0:16.1	insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.
0:23.6	I had no money when I started the company.
0:25.6	It was a hundred and sixty million dollars which is the size of any IPOs.
0:29.6	We're a bit strapped.
0:30.6	We have like 22,000 customers.
0:33.6	With over five million downloads in a very short amount of time,
0:38.6	major outlets like Inc are calling us the fastest growing business show on iTunes.
0:43.6	I'm your host, Nathan Latka, and here's today's episode.
0:48.6	Good morning, everyone.
0:49.7	My guest today is Greg Tanatka.
0:52.2	He's the CEO and founder of a company called Percolata.
0:54.8	The company helps retailers optimize their retail sales teams, giving retailers up to a 30%
0:59.2	sales lift using the same labor budget. They do this by using censored data to schedule
1:04.4	the right number and composition of salespeople to handle the forecasted shopper profiles
1:08.7	using proprietary deep learning technology. The company closed
1:12.2	their series A in 2017 and is funded by Google Ventures, Andresen, Menlo Ventures, and many others.
1:17.7	They've had contracts with over 40 different retail brands in United States, Europe and Asia.
1:22.4	They're based in Palo Alto. Greg, are you ready to take us to the top?
1:25.6	I am. Thank you, Nathan. You bet. Thanks for jumping on.
1:28.1	So give us a sense of the business, and I'm really interested in the revenue model. So what do you guys
	...

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