1039. Maximize Your Book's Potential: Strategies for Entrepreneurs with Danielle Mendoza
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 4 July 2024
⏱️ 28 minutes
🧾️ Download transcript
Summary
In this episode of The Kelly Roach Show, book expert Danielle Mendoza joins host Kelly Roach to discuss effective book strategies for entrepreneurs, including writing, relaunching, and monetizing books. Danielle offers insights tailored specifically for entrepreneurs who want to use their books as powerful business tools. Danielle and Kelly dive into the nitty-gritty of creating a business book that not only reaches bestseller status but also becomes an ongoing asset for business growth. They discuss essential steps like strategic visibility, leveraging your book for business development, and the importance of an integrated marketing approach.
Also in this episode:
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Leverage your book to get on podcasts, media outlets, and stages to maximize visibility.
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If your initial book launch wasn't as successful as you'd hoped, consider a relaunch with a focused campaign and a proactive launch team.
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Ensure your book includes actionable steps or additional resources to lead readers into your sales funnel.
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Keep the conversation about your book alive through continuous outreach and leveraging testimonials.
Guest Bio:
Danielle Mendoza is the CEO and founder of Confident Concept, a premier book consulting agency dedicated to helping expert business owners scale by developing winning strategies to write, launch, and leverage bestselling books. With a decade of experience in writing and business strategy, along with a strong background in design and production, Danielle is the go-to expert for professionals ready to elevate their success through top-quality book publishing and monetization.
Download the latest bestselling book for free and discover how to get seen and PAID with strategic visibility and powerful storytelling!
https://www.confidentconcept.com/download-bestseller
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Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no-fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.0 | Lead with integrity and create a lasting legacy. |
| 0:21.0 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned |
| 0:25.9 | eight figure entrepreneur. Let's get started. |
| 0:30.5 | Welcome back. This is the Kelly Roach show. I have with me a book expert |
| 0:34.3 | Danielle Mendoza. Hey Danielle, I'm so happy to have you here today. |
| 0:38.0 | Hey Kelly, thanks for happening to talk about my favorite subject. I am so happy to talk about my favorite subject. |
| 0:43.8 | I am so happy to have you here. |
| 0:45.4 | I have so many authors and aspiring authors |
| 0:49.5 | that listen to the show every single week. |
| 0:51.9 | And you know, you and I have been seeing each other on and off at so many of the |
| 0:55.7 | advance events and empire builders and I just feel like you the work that you're doing |
| 1:00.6 | with authors is so brilliant and I just remember a conversation |
| 1:04.6 | that we were having a couple weeks ago and you were sharing a few of the ways that |
| 1:08.8 | you were helping authors that had books already to relaunch and to monetize their books and I was like man I'm |
| 1:15.9 | like I got to get this in front of my people they got to hear about this so why don't you |
| 1:19.6 | tell everybody first of all like how did you get into this work that you're doing with helping |
| 1:23.6 | people get their books out in the world and really you know dial in a monetizable |
| 1:28.6 | book strategy like talk a little bit about that and then we'll get into you know what people can take action on. |
| 1:35.1 | Yeah so I started I mean years ago in production like in theater writing I've won writing awards |
| 1:42.3 | they studied with some of the great |
| 1:43.4 | playwrights and comedians and then I kind of fell out of the theater world, moved |
... |
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