1036. The Truth About What is Required to Thrive in a Contracting Economy
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 24 June 2024
⏱️ 20 minutes
🧾️ Download transcript
Summary
In this episode of The Kelly Roach Show, Kelly dives into the critical topic of customer service excellence and accelerating trust-building in today's economic environment. With the market becoming increasingly cautious, Kelly emphasizes the importance of organizations focusing on trust to sustain growth and gain market share. She outlines actionable strategies for enhancing trust through consistency, frequency, and accuracy in content delivery.
Kelly sheds light on why long-form content such as blogs, newsletters, live streams, and podcasts should be prioritized. She also shares insights on creating content that effectively meets consumer needs and navigating the current market's unique challenges.
Also in this episode:
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Consistency, Frequency and Accuracy to maintain high standards in these areas to meet your audience's needs and build lasting trust.
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High-quality, accessible customer service greatly impacts consumer buying decisions.
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Make it easy for potential customers to find information, book calls, and access sales pages.
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Provide significant, valuable content upfront to make a strong first impression and encourage deeper audience engagement.
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Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no-fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.0 | Lead with integrity and create a lasting legacy. |
| 0:21.0 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned |
| 0:25.9 | eight figure entrepreneur. Let's get started. Welcome back. This is the Kelly |
| 0:31.7 | Road show and today we're talking about how to expedite trust |
| 0:35.8 | building in today's environment. We are all clear at this point that people are spending |
| 0:41.8 | more time in your ecosystem, more time consuming |
| 0:46.5 | your content and kind of having a much stricter evaluation period and process in selecting with whom they're going to invest. |
| 0:58.8 | And so trust building has to be a key priority across all organizations in this economic climate, |
| 1:07.0 | especially given that we know that the way that you create rapid growth in a contraction is by creating growth in market share. |
| 1:15.8 | And the way that you create growth in market share is actually by having |
| 1:20.4 | individuals leave a competitor and come to you. |
| 1:26.0 | By the nature of a contraction happening in the economy, what that means is that there's not so |
| 1:31.6 | much new business entering the market the way there is in an |
| 1:36.0 | expansion period but instead there's still plenty of business to go around you |
| 1:41.2 | just have to get better and be better and you need people actually coming to you from the competition. |
| 1:48.0 | Now, this plays directly into what you're seeing in the market, which is that you have so many people on the |
| 1:54.5 | sidelines that keep saying you're on my wish list you're on my dream board I know |
| 1:59.9 | that when I'm ready to invest you're the one. The reason why you're hearing this is that |
| 2:04.2 | people are being far more careful and discerning about the investments that they're |
| 2:08.4 | making because they know that in this environment they can make less |
| 2:11.9 | investments. Most people have been impacted. Even think |
... |
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