So the whole idea is get the traffic and then turn on monetization and that monetization

in the very beginning is two streams.

One is ad networks and two is going to be affiliate products.

Hey, hey, hey, what's up everyone?

Welcome to the Rock Your Brand podcast.

I'm your host Scott Boker, a serial entrepreneur on a mission to help you.

This show is designed to teach you, to inspire you, to motivate you, to take massive action

and build a future-proof business.

So whether you're just starting out or taking your existing business to the next level,

this is your home.

Now, if you're ready, I'm ready, let's rock your brand.

All right, guys, welcome back.

We are going to do another niche validation session and I'm excited because this was submitted

once again by one of you and, well, I'm going to go ahead and we're going to dig in and

see if this niche actually is worth building out or if it checks all the boxes.

All right.

Now, let me just say this before we get into this.

The whole idea here, again, or me, when we're building a niche property, as we call it,

our digital real estate, the main thing that we're looking to do here is we are looking

for the opportunity to be able to really get into a market, into a niche without a ton

of competition.

And I'll show you what that looks like as far as those markers that we look for to see

...