#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 15 August 2023
⏱️ 45 minutes
🧾️ Download transcript
Summary
Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varamini are the co-founders of Tend, the first snackable, real food prenatal. They are reinventing multivitamins, replacing synthetic, hard-to-stomach pills and gummies with superior real food supplements for every stage of life - beginning with pregnancy. I loved getting to hear more about their story and am so excited for you to hear about their journey so far.
Listen in as Hannah and Behzad shares about:
- The process of founding Tend and how Hannah’s prenatal pill experience paired with Behzad’s PhD background to create a new product
- How they went from kitchen science project to commercialization and branding
- Their experience with accelerators including SKU and the Target Forward Founders Accelerator
- How they use qualitative and quantitative consumer data
- Their Expo West experiences and tips and what it was like to be a Backpack Brand at the Alley Rally
- The experience of being married and co-founders
- What’s next for Tend
- And more!
Get your ticket to the Expo East Mic Drop party for a chance to win a spot on the podcast: https://tinyurl.com/4nafz284
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg
This episode was sponsored by Settle. Go to https://www.settle.com/startupcpg
Episode Links:
Mic Drop Party at Expo East Giveaway:
- Enter the giveaway to win a spot on this podcast and The Dish by buying your ticket to the Mic Drop party in Philadelphia on September 21, 2023 here
- Note: Giveaway only available to CPG brands and must be present at party in-person to win. If you already bought a ticket, you’ve automatically been entered!
Graphite Financial Links
- Graphite Financial website
- Download a free financial model template, chart of accounts template, and more here
- Listen to our episode with Graphite founder, Paul Bianco, episode #96 here.
Settle Links:
Show Links:
- Join the Startup CPG Slack community (14K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi Freitag's Linkedin or website
- Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Are you a founder or critical operator spending too much time on bookkeeping, expense classification, and tweaking your financial model? |
| 0:07.1 | When you should be spending your time on customers and growth, Q Graphite. |
| 0:11.1 | They are a full finance department as a service for early stage and growing CPG startups. |
| 0:16.8 | Think of having a CFO, controller, and bookkeeper, but for the fraction of the cost of hiring |
| 0:21.7 | even one internal team member, that's Graphite. |
| 0:24.9 | The truth is that most CPG founders fail due to a lack of understanding of their unit economics, |
| 0:30.6 | a.k.a. a lack of proper accounting and finance. |
| 0:33.3 | To download their free financial model template, free chart of accounts template, and other resources, |
| 0:38.8 | go to graphitefinancial.com slash CPG. |
| 0:44.4 | Graphite is also offering a special discount just for our listeners of 8% off their accounting |
| 0:49.7 | and forecasting services. |
| 0:51.6 | Head to graphitefinancial.com slash CPG to claim your discount. |
| 0:56.8 | That's graphite, G-R-A-P-H-I-T-E Financial.com slash CPG. |
| 1:04.5 | Hey, listeners, would you like the chance to be featured on this podcast and on Start of |
| 1:08.8 | CPG's live LinkedIn show, The Dish? |
| 1:11.7 | If you buy a ticket for our mic drop party at Expo East by August 31st, you'll automatically |
| 1:18.0 | be entered for a chance to win a spot on both shows. |
| 1:21.6 | The Dish is our conversational LinkedIn live show hosted by Jenna Mopsvitz and I'll join |
| 1:26.7 | as well for a special episode |
| 1:28.1 | that will be featured on this podcast across all podcast players. |
| 1:32.4 | The mic drop party is the evening of Thursday, September 21st during Expo East in Philadelphia. |
| 1:37.8 | During the party, we'll be featuring backpack brands and some of the incredible party guests |
... |
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