Welcome to Side Us All School. My name is Chris Gill about your host. Today we will look at

a cult-like coffee shop in Aberdeen, Scotland. It's started by a couple who believes their

city deserves better when it comes to coffee. Now we don't usually consider such stories

on the show, and it's not because I don't respect coffee. I actually respect it very much.

But because opening a retail coffee shop is not exactly a low-risk, low investment endeavor.

Still, the story won me over, and there are at least two good lessons in it for us. So

pay attention by going all in on their vision and tapping into the power of their community.

This couple have now built a big city hotspot in their small town. Along the way they

had to commit to that vision and understand that it won't be for everyone. So it is the

cult-like coffee shop in Aberdeen, Scotland. This story is coming up in just 30 seconds.

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Not everyone starts a side hustle with dreams of endless riches, quitting their day job. Sometimes

it's just a matter of filling a need. That's what led Louise and Paul Robertson to open

the cult of coffee nearly three years ago. Louise and Paul were frustrated with the difficulty

of finding a coffee in their city of Aberdeen, Scotland. The few spots that did have finer

roasts also add a bit of an elitist attitude in their service that left them feeling lukewarm.

It was from that frustration that their own coffee shop was born, built from the ground

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