Last month, I spoke at the Live Action Young Leader Summit, where we gave away a thousand copies of my book Persuasive Pro Life to equip these advocates to end the scourge of abortion.

Also in attendance were a dozen Christian content creators, and I love seeing so many young people using popular media to evangelize.

But something was bothering me after meeting with them.

I couldn't put my finger on it until now.

So what's the problem with Christian content creators?

Well, it's not the creators, at least not these creators.

I've seen a lot of their work, and I'm impressed with their heart and skill.

That doesn't mean I agree with everything they've ever said.

It's just that I'm glad to see the overall godly orientation of their craft. Instead, what bothers me is the term content creator,

and specifically being a Christian content creator. Now, once again, I'm not criticizing people

who use this term. Kyle Whittington, who previously moderated our YouTube channel,

hosts an excellent

Catholic content creator conference at the St. Paul Center. So I understand the utility of the term

content creator, and I'm not attacking anybody for using it. I just don't like the term, because it

sounds like an inhuman job in some science fiction dystopia. A content creator sounds like someone who mindlessly

and inhumanly pumps out product to satisfy rampant consumer's demand. Ads that promise help to

quickly create monetizable content make the internet feel like a place where barely nutritious

digital gruel is dumped on your plate for you to eat.

It feels like a lot of modern entertainment that has become this kind of slop.

Or as Jay from Red Letter Media puts it,

Don't ask questions, just consume product and then get excited for next product.

This content creation mindset isn't just a temptation for Christians who have sizable YouTube channels or Instagram accounts.

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