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Just last week, we looked at a business for women with larger shoe sizes.

That was episode 1111 New Zealand shoe hustle sizes up profits.

And it was started by a woman who was frustrated with a lack of comfortable yet stylish options

when it came to shoes.

So today we're going to consider a similar business, but for swimwear.

Now, in the story, two friends in Minnesota create mid-range adjustable swimwear designed

specifically for women with de-cups and up.

Hey, this is real life.

Not everyone wears the same sizes that big brands manufacture for.

And if no one is catering to an overlooked group, well, you can bet that group is frustrated

and you might be able to do very well for yourself in addition to helping out those people

with more options.

So after getting fed up with poorly fitting swimwear, these friends realized that larger women

are just an afterthought when swim brands design suits.

...