Hello, world.

Welcome to discover your talent, do what you love.

I'm your host, Don Hutchison.

Every Tuesday, I interview someone from around the world who's discovered their talents to do work they love to create a life of success, satisfaction, and freedom.

On Fridays, I interview an individual with many years of experience from one of the most popular or interesting occupations or professions who shares an insider's look at what it's really like to do what they do.

I'm delighted to bring you our featured guest, Alexis Davis Smith, and our topic, A Day in the Life,

what's it really like to be a public relations professional? Welcome back, Alexis.

Hello, Don. Thank you so much for having me back. I'm excited about this interview on this conversation.

Thank you so much. We are too. Alexis Davis Smith is the president and CEO of precise communications,

an award-winning Atlanta-based marketing communications firm. With more than 20 years of experience

and a reputation as a trusted communication strategist,

Alexis is a leader in Atlanta's public relations industry and a national voice for multicultural marketing.

She's responsible for creating breakthrough and strategic communications programs for major consumer brands,

including the Coca-Cola company, Toyota, and Pfizer.

A Philadelphia native and proud graduate of Florida A&M University, Alexis has a passion for women

and giving back to the next generation of public relations professionals and entrepreneurs.

Well, Alexis, as we've discussed, we opened the show with just some statistics, some national and international statistics about your profession.

So I'll just start out here by saying this is from the U.S. Bureau of Labor Statistics last year, as well as the Holmes report.

So the industry is estimated globally at $15.5 billion per year. That's up half a billion from the previous

year. There are 270,000 jobs in the U.S. The outlook for the next 10-year period is 6% a little above

average, which is 17,000 plus jobs. So that's a plus. The median pay in the whole industry is a little over 61,000.

And as you know, the educational requirements are a bachelor's degree in everything from

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