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Masters of Scale

102. Don’t predict the future. Create it, w/Net-a-Porter's Natalie Massenet

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 1 February 2022

⏱️ 45 minutes

🧾️ Download transcript

Summary

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

Listen to the audio story "Give Me Away" by Mac Rogers: https://www.gideon-media.com/give-me-away

Read a transcript of this episode: https://mastersofscale.com

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Transcript

Click on a timestamp to play from that location

0:00.0

Hi listeners, it's Chris Goethea, one of the producers here at Masters of Scale.

0:04.5

As any entrepreneur knows, partnerships are immensely important. No one scales alone.

0:09.4

But how do you build the mindset for finding, creating, and sustaining successful partnerships?

0:14.4

We answer that question and dive into the key of activating strategic partnerships

0:19.0

in the newest course in the Masters of Scale courses app. It's called the Power of Partnerships,

0:24.1

and you'll learn how to find, cultivate, and expand alliances from experts like Reid Hoffman,

0:29.8

Damon John, Stacey Abrams, Bill Gates, and more. So if you're already a Masters of Scale member,

0:36.2

jump right into the Power of Partnerships course today. And if you're not yet a member,

0:40.8

search for Masters of Scale courses in the app or Google Play Store to start your seven day

0:46.3

free trial. In just 10 minutes a day, you'll learn the tools you need to build the kinds of

0:51.3

partnerships that will unlock your business's potential. So go check it out. Again, that's

0:56.8

Power of Partnerships in the Masters of Scale courses app. Now onto today's show.

1:10.8

An alien spacecraft lands in the Nevada desert.

1:19.0

It kind of just looks like a big industrial lump. Almost like some, you know,

1:24.4

eastern European industrial block landed on Earth. And they open it up.

1:34.3

And there's nobody inside.

1:44.3

But it's emitting thousands of terrible blood-curdling screams.

1:48.3

That's Mac Rogers. And don't worry, you didn't miss a breaking news alert.

1:55.9

Mac is a writer, and the story he's telling us is from his latest sci-fi podcast called Give Me Away.

2:02.8

You can theoretically say that it's set right now on sort of Earth 2, or you can say it's

2:06.8

five minutes into the future. In this Imagine near future, scientists enter the screaming alien ship.

2:12.9

Then they learn its sinister true identity.

...

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