Let's say that you're selling a water bottle, Yeti hydroflask type of water bottle things.

Let's say you're selling one of those, but you're selling under your own brand name, right?

You came up with your own brand name. But you didn't do brand registry.

Well, if another company, and usually the people hijacking listings are Chinese companies,

let's say another Chinese company is also selling this type of product.

And in fact, as far as I know, I don't even think they have to be selling that product.

They can just claim it as their own. They can claim your listing as their own.

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about Amazon brand registry. When is the right time?

Now, I honestly can't remember if I've already done an episode about brand registry specifically.

I scrolled to and I don't recall really doing one or at least I

haven't done one recently. So if anything, this will be a good refresher. This is a topic that has

come up a lot lately, specifically with my coaching students. You know, everyone's in a different

situation and this is a question that a lot of them have is, you know, do you think it's the right time

for me to do brand registry? If not, when do you think I should do it? So I'm, I thought it'd be a

great idea to do a podcast episode about this because my philosophy has since changed on brand

registry. If you asked me a year ago or even two years ago, my answer would be very, very different

than what

it is today. So I think this is going to be a good up-to-date refresher for you on Amazon Brand Registry.

But first, let's talk about what does brand registry get you? What is brand registry? Well, you can

learn more about Amazon brand registry on Amazon's brand services page.

So if you go to brand services.amazon.com, you can find information about Amazon brand registry,

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