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Okay, let's start. When you leave the supermarket, have you ever wondered why you spend more money than you

originally planned?

I do.

If it happens to you, you may think that you don't know how to manage money, that you are a

spender, or simply that you don't have enough discipline.

But don't worry, because supermarkets follow a whole series of very powerful marketing strategies

that induce the buyer to buy. So don't feel too guilty. By the way, a spender is someone

who spends money unnecessarily. And another interesting expression, overspending, which means

spending more than planned or necessary. These supermarket strategies

can simply be called tricks. The truth is that supermarkets have more tricks than a magician.

Let's take a look at a few of them and learn some vocabulary on the subject.

The size of the cart matters.

The shopping cart is the element we push to add the products we want to buy.

These trolleys with time have been increasing in size. The logic is simple. Psychologically, we feel more

satisfied if we can fill the cart and therefore, with a slightly larger cart, we tend to put more products inside.

The products they want to sell the most are placed right at eye level.

We are lazy by nature, and therefore all products that are visually easier to see,

...