100m Views and $900 Return

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 25 May 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The measly return for YouTube views. [00:43] The content of the YouTube channel in question. [01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions. [01:56] How best to generate revenue from your content. [03:45] @theisaacmed's marketing goal and “reasonable budget”. [04:00] The monetization opportunity for niche content. [04:54] Our takeaways from @theisaacmed 100m views to $900 conversion. [05:13] Why long-form content is preferable for building long-term relationships. [06:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! See Isaac’s tweet Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Right, so we are going to talk about how this one guy grew his YouTube channel and it started in April, April 15th,
0:08.7	grew it to 100 million views, but the return was only $900. So Neil, I'm going to share my screen over here. So those of you that are following us on YouTube, definitely subscribe to us on YouTube. But I'm sharing my screen over here. Tell me what you think about this. So this guy over here, Isaac, he says, my greatest skill, new YouTube
0:24.8	channel, launched on April 15th, now at 100 million views, with a reasonable budget I can do
0:29.1	this for any niche, any category. So here's the proof, right? So 109 million views and then you can see estimated revenue
0:38.3	$900, 391K subscribers K. What are his videos on? I'm assuming 91 K His video is on like mini katana's so you know like the knives or the swords Japanese knife swords yep so it is consumer based correct and all his videos are on katana
1:00.7	Yeah this at least for this channel.
1:03.0	It's so funny. Everyone optimizes for views and I'm not saying Isaac did a bad job.
1:07.0	Congrats on the success Isaac, 100 million views is actually a...
1:10.0	Hold on, one more thing before you go. So just some more context for everyone here. so it was done through 20
1:14.7	shorts and one long form so that does say a lot as well go ahead Neil in
1:17.4	marketing don't emphasize too much on views focus more on generating revenue.
1:25.0	And even though the screenshot shows an estimated $907 in revenue,
1:29.7	you probably could generate much more revenue than that.
1:32.3	But the key is is a lot of people
1:34.4	focus on vanity metrics. Oh look how many followers I got, look how many
1:37.4	subscribers I have. I have a lot of subscribers. Well it depends who you're
1:40.4	compared to but like to Kardashian no but to the average
1:43.1	person sure I have a lot of channels with over a million subscribers or
1:47.1	followers but if it doesn't convert into revenue it doesn't matter
1:50.7	don't focus on views, focus on conversions. Whatever you're doing,
1:57.1	try to figure out who your ideal customer is, create a persona, and create content that helps them solve their problems, do everything you can to please
2:05.8	out one single persona type, that is how you generate the most revenue out there.
	...

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