So, we're going to get wild today on this special edition 100 million on our leads,

audio book, podcast, collaboration, faux-free. We're talking about core four on steroids.

We concluded the core four, which is the only four ways that anyone person can let another

person know about their stuff. Today, we talk about more better new, which is the three ways

that you can do it and do more of it in a way to make more monies. All right, so I hope you

enjoy this one. It's going to be a heater and packed.

Core four on steroids. More better new. If at first you don't succeed, use force.

I surveyed the 50 or so faces of the group. All entrepreneurs looking to scale their businesses,

each hungry for the missing link that would flood them with engaged leads.

After finishing a presentation on lead generation, I opened up the floor for Q&A.

The first business owner chimed in. I feel like I've saturated the market. I don't think we can get

any bigger in the car practice than we already are. What's your revenue? I asked. Two million

a year. And how much do you spend in advertising? About 30 grand a month on Facebook.

What's your conversion rate from clicked close? I don't know. So you don't track overall throughput.

I guess not. Okay. What other platforms do you advertise on? None. How much content do you make

for car practice? None. How much code average do you do? None. And the 30K you spend on one platform

for a two million dollar business saturated the 15.1 billion dollar car practice industry. Does

that sound reasonable? A second business owner chimed in before we could answer. If it helps,

I'm in the car practice niche too. And I spent 30,000 in advertising across four platforms last

week. Do you still feel like you've saturated your niche? I asked. He got the point.

I have this conversation daily with entrepreneurs looking to grow. Typically they figured out how to

get enough customers from one platform to get them to one to three million dollars per year.

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