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The Game with Alex Hormozi

$100M Leads Audiobook Part 10 – Affiliates and Partners | Ep 595

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.94.4K Ratings

🗓️ 19 August 2023

⏱️ 39 minutes

🧾️ Download transcript

Summary

“The more they think the other steps will help them solve their larger problem, the more likely they are to buy them.” In this episode, Alex (@AlexHormozi) talks about the importance of affiliates and partners in scaling a business. He shares his strategies for picking the right affiliates, making them offers, and keeping them advertising.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Timestamps:

(0:54) - Affiliates & Partners

(3:33) - How Affiliates Work & Strategies Used

(16:18) - Launch To Activate Affiliates

(26:02) - Real-life Case Studies

(32:48) - Conclusion

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to another special edition 100 million dollar leads audio book podcast

0:04.8

collaboration self-looking ice cream cone me working with me handshaking myself

0:09.9

promoting this book for free on my podcast so if me being an affiliate of

0:16.9

myself today we talk about affiliates and partners it's going to be a heater

0:20.4

episode this is 35 minutes one single chapter and then we have a section

0:24.0

conclusion which you will definitely enjoy because if this if you've been

0:28.0

watching this or listening to this a few weeks apart then you'll want to have

0:31.2

the recap so you can put it all together in your head into one simple framework

0:34.1

but today with affiliates I'm going to be talking about how you picked the right

0:37.2

affiliates what kind of offer to make them how to get them advertising how to

0:40.0

keep them advertising and the many lessons I've learned along the way to doing

0:43.0

over 75 million dollars in sales not spending a dollar of advertising on my

0:47.2

own but letting other people advertise for me hope you enjoy

0:54.0

affiliates and partners nothing makes friends like money December 1st 2018 I

0:59.2

had no idea how the prestige labs launch would go I had no idea for clients would

1:02.9

like it I had no idea the technology we built would work I had no idea if payouts

1:06.5

would happen on time I had no idea of our warehouse would mess up orders but I

1:09.9

did know over a year of preparation went into this launch we put everything we

1:13.3

had into creating a top-tier product we spent over a million dollars custom

1:16.5

building affiliates off for our and training and we bought three million dollars

1:19.7

of inventory for sales that may never happen it took every business skill I had

1:23.8

to make prestige labs real and in just a few hours we would roll it out to our

...

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