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When people think about starting some kind of business,

one of the first concerns they often have is about risk.

Now a lot of my work, whether it's in my books or through Sadistle School,

is about helping you reframe and reduce that concern.

Very often what we imagine to be risky is actually quite safe,

and what we think might be safe could actually be risky,

such as depending on a company, depending on a corporation or a government or an organization,

for your economic well-being. That is risky.

You need more than one source of income, which is what Sadistle School is all about.

So today I want to introduce you to a concept called the Power of Reversible Decisions.

I'll dissect it a bit more at the end of the episode.

The short version is that if you choose a project that allows you to change course as you go along,

so you're not locked in, then you can reduce your risk even further.

Now in the story you'll hear, a layoff and lifestyle change leads a journalist to build a Kindle eBook empire.

Cracking the code of self-publishing, she now earns up to $7,000 a month publishing niche eBooks.

I have been an author myself for a decade, but since I don't publish books this way,

I even learned a couple of things about Kindle direct publishing that I didn't know previously.

There are always new things you can learn.

...