10. Why Are Stories Stickier Than Statistics?

No Stupid Questions

Freakonomics Radio + Stitcher

Society & Culture

4.6 • 3.7K Ratings

🗓️ 20 July 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Also: are the most memorable stories less likely to be true?

Transcript

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0:00.0	Oh yeah, I know this but you hang out with Max, right?
0:05.8	I'm Angela Duckworth.
0:06.9	I'm Stephen Dubner.
0:07.9	And you're listening to no stupid questions.
0:11.4	Today on the show, Stephen and Angela focus on one big question.
0:16.9	Why are stories more memorable than other types of information?
0:20.6	Never saw a rom-com.
0:22.4	I didn't like a little bit.
0:24.3	Stephen, I wonder if you would agree with me about the following.
0:31.7	I think stories are just about the stickiest form of information that there is.
0:39.0	And much stickier in people's minds than statistics.
0:43.5	What do you think?
0:45.0	I agree.
0:45.8	And this was a great show.
0:47.3	I enjoyed it.
0:49.1	Done.
0:49.5	Drops Mike.
0:50.9	I do agree.
0:51.5	So, I mean, you're kind of preaching to the choir.
0:54.4	You're asking the choir if they like singing.
0:57.2	Coles to Newcastle.
0:58.9	Although, okay, I will say there are some caveats.
	...

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