10 Ways I Use AI in My Real Estate Business » REI In Your Car » 1439

Real Estate Investing Mastery Podcast

Joe McCall

Business, Entrepreneurship, Investing, Management

4.8 • 551 Ratings

🗓️ 13 May 2026

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

I’ve been spending a lot of time thinking about where things are headed with AI, and I’ll tell you this straight up… the opportunity right now is massive. But only for the people who are willing to lean in and actually use it. I’m not talking about dabbling here and there. I mean using it every single day in your business.

I started experimenting with AI in simple ways, like building a custom tool to help people discover their “why,” and it opened my eyes. You don’t need to be technical. You just need to be curious and willing to try things. From there, I began using AI to analyze deals, research markets, write marketing, and even automate follow-up. It’s like having a full team working behind the scenes.

Here, I walk through ten specific ways I’m using AI right now to generate leads, make smarter decisions, and stay ahead of the competition. If you’re not using AI yet, you’re not behind, but you do need to start. The people who adopt this early are going to dominate.

What’s Inside:

—How I use AI daily to stay ahead of competitors

—Simple ways to automate lead generation and follow-up

—Using AI to analyze markets and investment opportunities

—How AI helps me create consistent marketing content

Transcript

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0:00.0	Hey, good morning. Welcome to R.A.I. In Your Car Podcast.
0:11.0	I'm Joe McCall. You may not recognize me because I'm not wearing a hat. I forgot to get one today.
0:15.5	And it's funny, I was at my daughter's volleyball game a few weeks ago.
0:19.9	And the coach saw this strange guy that
0:23.0	he's never seen before from the bench and he's like who's this weird stranger watching our
0:27.7	daughter's volleyball game and then he realized it was me so yeah I do not wear a hat occasionally
0:34.5	but anyway you're not here you don't care about that and you're probably listening to this on audio. So, hey, I'm glad you're here. This is a continuation of the last
0:40.6	podcast I did talking about the Citrin Research article. And this was fascinating. If you just
0:45.5	Google Citrin research, I guess you would call it the prediction where they went pretending
0:51.5	it was 2028 and went backwards, you know, and predicted what's going to
0:55.3	happen in the market. Really fascinating. But it also, instead of just giving predictions,
0:59.9	it gave some suggestions of what we could maybe do about it. And so I, in turn, went to AI and
1:06.9	asked it, you know, hey, what can we do about this as real estate investors? Help me find some
1:11.6	ideas. And then I did some research outside of AI and just started thinking about it. I've been
1:15.3	thinking about it a lot. I read this article probably three, four weeks ago, and I've been thinking
1:20.0	about it a lot ever since. Of course, everybody's talking about AI. AI isn't necessarily going to
1:24.7	replace jobs as much as it's going to replace the people who don't
1:29.8	know how to use AI. I think AI is actually creating a lot of opportunity out there that's going
1:35.1	to generate a lot of jobs and revenue and money for people who know how to use it, who can
1:41.7	learn how to create new AI tools and learn how to use
1:46.3	AI tools that are out there to help them create new things. How do you like this shade right
1:51.4	across my eyeballs? All right, so you need to learn, number one, you need to learn to use AI
	...

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