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I need sports to have to clear the room.

Stand up and walk now.

Hello and welcome to The Watch.

My name is Chris Ryan.

I am an editor at the ringer.com and joining me in the studio today is me.

No, Andy today, it's just Prince Alone in the studio.

I am, however, joined remotely by Lane Brown from New York Magazine today. He's going to talk to me about his incredible piece in New York Magazine called The Feed is Fake, which scratches an itch that I've been having for a long time, especially ever since the whole is geese a sci-op debate raged online,

and yet I don't really know if it raged anywhere else.

And that's sort of what Lane's pieces about is why it always feels like everyone is talking about something,

but nobody is actually talking about it.

He gets into the exploding industry of clipping for social media

feeds, but also narrative manipulation. And then his piece is also like a much larger kind of essay

about the current state of our cultural conversation and our understanding of what is popular

and what matters, which is something that I think Andy and I always grapple with on this,

on this pod. But I am going to talk a little bit about some, uh, some TV news and also give you a few

thoughts on last night's episode of Euphoria. As far as like what's coming out this week, as always

...