10. The NFL's Best Real Estate Isn't For Sale. Yet.

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Documentary, Society & Culture

4.5 • 32.8K Ratings

🗓️ 28 October 2010

⏱️ 22 minutes

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Summary

The NFL is very good at making money. So why on earth doesn't it sell ad space on the one piece of real estate that football fans can’t help but see: the players themselves? The explanation is trickier than you might think. It has to do with Peyton Manning, with Eli Manning, and with ... wait for it ... Tevye.

Transcript

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0:00.0	How do you think it would change football if players had big-fet sponsor logos across
0:08.2	their chests?
0:11.2	It would be a change of epic proportions.
0:13.7	I think in any sport you have a large base of purists that don't want to see the game
0:20.4	change too much and I don't think we're quite ready for that.
0:24.9	Michael, who is your favorite football team?
0:30.3	How would you feel if the jets came out next season with Budweiser on their chests or maybe
0:35.9	Viagra?
0:39.2	I don't think that's in the best interest of the New York Jets franchise, their brand,
0:45.3	their fan base or the NFL.
0:47.9	I'm cultivating a future New York Jets fan with my five-year-old son soon to be six-year-old
0:53.0	son.
0:54.0	It's really easier for him to form a relationship with the Jets as a brand than with a mall
0:59.1	beverage or a pharmaceutical drug.
1:02.7	I think I could live with it.
1:05.9	That's not Michael's son.
1:07.5	That's Philip Schneider, a 10-year-old Buffalo Bills fan who was watching a game a couple
1:11.7	of Sundays ago with his dad at Blondes, a sports bar in New York.
1:15.1	I think I'm not really bothered as much because of the history and all that and I really wasn't
1:20.3	like, you know, I'm growing up now.
1:22.4	It wasn't like I was growing up with the bills.
1:24.6	You know, it's now, so...
	...

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