10 Savage Truths: Why You're STILL Broke | Albert Preciado E458

The Rich Somers Report

Rich Somers

Business, Investing

5.0 • 1K Ratings

🗓️ 3 February 2026

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Still broke—even though you’re working hard, reading the books, and watching all the right content? In this episode of The Rich Somers Report, Rich sits down with Albert Preciado, entrepreneur and founder of Driven, to break down 10 brutal, unapologetic truths about why most people stay stuck—and exactly what it takes to break out of the cycle. Rich and Albert dive into: Why avoiding discomfort is keeping you brokeThe role of ego, distraction, and comparison in sabotaging your momentumWh...

Transcript

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0:00.0	One of the biggest lessons in life and for your audience right here, attention.
0:04.7	You need attention. If you don't have attention, you're better off being a brokie with millions of followers and getting a lot of attention because then it's easier to make money.
0:13.9	Welcome to the Rich Drummers Report where we talk real estate, business and wealth building all while keeping it real.
0:19.5	No fluff, no BS. I hope that you enjoy the show.
0:27.4	All right, guys, welcome to another episode of The Report. Today, I got someone who was doing big things.
0:34.6	He was homeless back in 2008 and since has built a multi-million dollar empire doing big things in a lot of different spaces.
0:44.2	I got my man Albert Presciato.
0:46.6	Albert, welcome to the show, brother.
0:48.0	Hey, thank you for having me.
0:49.0	Excited.
0:49.8	You know, I don't come to San Diego a lot, but it looks really nice.
0:53.8	The weather is nice. We don't have a glass of champagne for you, though. We have water. We have water. Some Kirkland Costco water. You got to get some champagne here. I got some Pellegrino, bro. Some bubbly. We might have some champagne in the kitchen. We could have the girls bring it out for you, if you like. Maybe later. Okay, maybe later. Okay. So dude, you were homeless in 2008. Yeah. What the fuck happened there, man? Tell me about that. I just didn't have the experience. I didn't have the experience. And I think that if I had the experience and I knew what I know now, I had the friends that I have now, I would have been, I would have killed it in 2008. I would,
1:29.6	I would have been making more money than ever. You were hanging out in the wrong circles?
1:33.3	I was because I didn't know better. I was young and unexperienced. So what happens, you start
1:39.9	hanging around with, with losers and, and brokies. And, and and they they drink the cheap stuff they they do
1:48.6	drugs you know cocaine and they chase woman and you know shit happens and that's what happened to me
1:55.8	I got into a cocaine addiction that lasted about a year and a half. And that's, that led to me losing
2:02.0	everything. Mm. And that what, so, so prior to 2008, you had some nice stuff and then you lost
2:07.0	it all. Yeah. So in 2005, I was 22 and 21, 22. And that's when I got into real estate.
2:15.4	And I started just selling real estate and selling
2:18.0	mortgages. And my first 12 months, I killed it. I made $260,000 and I bought a Rolex. I iced it
2:26.8	out, put diamonds on it, two-tone. And I got an S-550 when it just came out. You probably
	...

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