Theoretically, many experts may tell you a recession is the worst time to start a business,

but I'm going to give you 10 reasons like this, the perfect time for me to start a business.

Stick around to the very end, I'm going to give you a PDF with all the notes from today's content,

and if you get value from the video, give it a thumbs up and subscribe to the channel.

Having said that, pruning season is here, which means five things happen during the recession

at market crash. Number one, bad companies go out of business. Number two, it creates room for

new companies to grow. Number three, starts a decade or so of growth. Number four, no more

overpriced talent, and number five, access to talent previously unavailable. These five things

are great opportunities for new businesses, small businesses, and entrepreneurs. So now 10 reasons

why this is a great time to start a business for yourself. Number one, when a season like this

show up, unfortunately, many people don't make it, which means there is less competition.

Anytime there's less competition, if you got a better story, you're able to get in front of

the customers better. So again, point number one, during the recession, there is less competition,

bigger opportunity for you if you can survive and thrive during this type of a season.

Point number two, all in mentality. Unfortunately, unfortunately, when times like this comes up,

recession, market crash, backs against the wall, people don't have a choice, but to be all in

because they have to pay the bills, they have to survive, they have to fight. There is no choice.

So a climate like this attracts a team of people that are willing to say, let's roll up the sleeves,

let's cement this ain't good times. We got to go out and fight, and everybody has a higher

all in mentality during a season like this than when it's a perfect season. Point number three,

access to good talent. So when the market turns and it's kind of like it is today, good talent

gets fired, Amazon just laid off 180,000 people, banks are letting people go up, Facebook's not

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