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Real Estate Training & Coaching School

10 Pricing Rules | How to Price Property to SELL vs sit.

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 18 April 2018

⏱️ 30 minutes

🧾️ Download transcript

Summary

Price your listings to sell with proven, insider secrets of the nation's top listing agents. Secret #1:  A great Seller Prequalification Script pulls out critical facts so you can be best prepared to not just take the listing, but to price it right in the first place!  Not prequalifying is unprofessional and can waste your time and theirs.  Always prequalify, 100% of the time!  Price it to SELL, not to SIT. Secret #2:  The best price reduction conversation is the one you never have to do.  All pricing scripts are best used at the listing table! Secret #3:  Don’t lose the listing of a motivated, have-to-sell-seller over price.  If they HAVE TO sell, you HAVE TO take the listing!  Someone is going to make a commission.  Shouldn’t it be you? Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:21.2

Real Estate Coaching Radio is the nation's number one daily radio show for realtors

0:25.9

who demand authentic real-time coaching.

0:29.1

Get ready for fluff-free, unfiltered, full-strength honesty about what's truly working

0:34.0

to get you into action, helping others, and making money now in today's

0:38.3

real estate market.

0:39.7

Now to our hosts, Tim and Julie Harris.

0:56.8

You guys asked, we are delivering.

1:01.0

You guys wanted pricing rules, and that's what we're going to be delivering to you on today's podcast. Sorry for the little wonky start there. Julie, welcome to today's show.

1:04.0

Yes, I think this is a very timely show. It's been a special request amongst our premier coaching clients and

1:11.1

certainly a hot topic amongst our elite members as well, something I think if they're not

1:16.7

dealing with yet, it certainly is on the horizon. So pricing is one of the most important things

1:21.6

to be great at whether you're on the buyer side or the seller side. So I think this is going to be

1:26.1

good show. So before we get to the first point, something I want to point out to,

1:30.0

I was on a coaching call with Joe W.

1:32.9

I won't say his last name.

1:33.9

He's probably the number one agent in Reno.

1:36.3

He's probably going to earn over $2 million in commission to himself.

1:39.5

I mean, that's his commission.

1:41.3

And he has two assistants following our business model to the T, making incredible profit. So why am I telling you about Joe? Because Joe has got all time high number of listings for him, almost 20 listings, almost 20 pendings. And so the question I had for Joe for his coaching call today and the question I want to sort of, you know, give all this, give to you guys listening

2:01.0

is, are you paying attention to your market? Whenever I hear someone say they have a lot of listings,

2:06.2

I always am curious as to whether or not they're paying attention to, whether or not the market's

...

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