Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts

of the how of business, David and Henry. Excellent. Well, welcome to another episode of the

how of business. It's just me today, Henry Lopez, and a special guest, Tom Nunez. Tom, how are you this morning?

I'm good, Henry. Thanks for having me.

Oh, our pleasure. Thanks for being with us. Let me just share with our audience a bit about Tom. Tom has many years of experience in marketing and business development and he's led various

organizations including his own multiple entrepreneurial ventures and we'll chat about that

today.

He is highly experienced, I should say, in the areas of marketing, communications, and business

development.

He's also tremendously skilled and knowledgeable at online and offline B2B customer acquisition,

content development, online and traditional media, digital marketing, and integrated marketing

strategies.

Among his many endeavors, he's also currently the president-elect of the Dallas-F-Fort Worth

American Marketing Association. You might also know it as DFW AMA, and we'll chat about that.

His corporate experiences include executive positions with organizations such as Detroit Medical

Center, the Beacon Group USA, Daymar College's group, and Parker

University. Tom graduated from Georgia State University with a bachelor's in business administration

and marketing, and he currently resides in the DFW area with his family. So once again, welcome

Tom, and if you could share a bit more about your background

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