#10: How to Use Social Media to Sell with Laura Roeder

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.9 • 5K Ratings

🗓️ 22 May 2013

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media. I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her raving fans and customers are proof that's she's doing many things right. In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins was a springboard for me to start my own social media consulting business. About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life. Laura's journey to creating LKR Social Media is a one you'll want to hear. She shares her story and some action-packed, strategic social media tips in this interview. In this episode, here’s what we’ll cover: How Chicago weather contributed to Laura's journey into social media. How to use leveraged, scalable tools to make sales for your business. The reason for the disconnect between social media and selling. How you can use "under the radar" selling on social media. How to create a "Golden Page" to sell more (this one tip is WORTH every minute of this episode!) An easy way to measure social media ROI. And so much more!

Transcript

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0:00.0	You're listening to the Online Marketing Made Easy Podcast episode number 10.
0:05.3	Welcome to the Online Marketing Made Easy Podcast.
0:09.8	Business advice so easy, you'll feel like you're cheating.
0:13.2	And now your host, Amy Porterfield.
0:25.2	Hey there, Amy Porterfield here and we are on episode number 10.
0:28.9	Why am I so excited about that?
0:30.8	Well, when I learned how to podcast from my friend Cliff Ravenscraft,
0:33.9	he would always say, do your first 10 sessions and don't be too critical of those first 10.
0:38.8	Just get them done, stay on schedule and make them really great.
0:42.2	And then you can start to kind of see where you can improve and make things even better.
0:46.9	So I've been trying not to be too critical on myself with these first 10 sessions,
0:50.8	but I appreciate you hanging on and listening and they're only going to get better from here,
0:54.5	but I feel like I've just hit a big milestone 10 sessions under my belt.
0:58.8	So thanks for being with me and today is all about social media and selling.
1:03.6	And I have a very special guest, Laura Roder of LKRsocialMedia.com.
1:09.2	Now, Laura was one of my very first social media mentors a few years back.
1:13.6	I have a funny story. I'm pretty sure I've told her, but when I was still working with Tony Robbins,
1:19.0	for about a good year, I thought about what I would do if I branched out on my own.
1:23.5	So like most people in the corporate environment, I didn't just jump out and do it.
1:27.3	It took me a little while to get the guts to actually move on and start my own business.
1:32.0	So in that first year, I actually would study as much as I could about social media and find out
1:37.6	who is really doing it great and model their strategies and find out about their business model.
	...

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