Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile.world.

Welcome to the first episode of the Agile World Podcast. I'm Greg Kilstrom. I'm a

customer experience and digital strategy expert currently working at yes and a

marketing agency outside DC. I recently wrote a book called The Agile Brand and have been talking a lot about the

brand consumer relationship. This podcast is going to explore that in a number of different ways and

really starting at the basics of what is

branding and why we brand and go all the way through the changing dynamic between

consumers and

I think it's important,

I think it's important over the course of this podcast

that we establish a vocabulary to talk about things. of this

episode is actually about brand as vocabulary,

but I thought over the course of the next

several episodes, we're going to be using similar terms and I'm going to be referring to things in in specific ways so in the spirit of vocabulary I wanted to start with this idea that an important aspect of branding is that we are really giving the words to consumers of how we want them to describe us. There's an often used

quote by Jeff Bezos of Amazon that says your brand is what people say about you

when you're not in the room. And I think that's, while it's used in a lot of different aspects

in a lot of different ways, I think in context

of what I'm talking about, Brandon's vocabulary,

well there's a lot of dollars and effort spent branding and marketing,

advertising, really getting a message out that a company wants other people to see.

At the end of the day, it's really about what people, how people talk

...