#1 Way to Scale Your Marketing | Ep. #1521

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 October 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Scale Your Marketing. [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture. [01:05] The link between good culture, marketing, and scaling. [01:55] A team of very good marketers is still better than one outstanding individual. [02:35] Neil’s scaling tip – Make processes around things that are working. [03:09] Break down the things that don’t work and lessons learned. [03:47] Get the mundane stuff in order. [03:57] Resources to learn about scaling. [04:31] That’s it for today! [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Marie Poulin Delivering Happiness Tony Hsieh Zappos Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today
0:55.9	we're going to talk about the number one way to scale your marketing. So Neil
1:00.1	and I we're going to have deferring number ones for you here and you can take whichever you like take both of them as well.
1:05.6	Okay, so I personally think the number one way to scale your marking and keep in mind both Neil and myself we love to study the latest, the latest experiments, the latest
1:15.6	hacks, the latest strategies. I found the thing that's been the most effective is actually
1:20.3	looking at what the big company CEOs do, right? What does
1:24.4	Zoom obsess over? What is Microsoft obsess over? What do Google? What are they all
	...

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