This is the Gary V. Audio Experience.

Is the secret source at the end of the day,

the 30 million followers that you have out there

that basically ensures everything you do

has a kick start to it?

The secret to this success is how I built

the 30 million followers from scratch.

Good answer, right?

Right, Dunnie, it's the fact that I know two core things.

That's very advertised oriented.

When you think about advertising,

understanding distribution, where the human's intentions are,

and understanding what creative goes into that

to provide a victory is the game, right?

That was television, radio, outdoor, and print

for a very long time direct mail.

It is completely fragmented, as you know, at this point.

So I think what works for me,

I'll give you an example with me, friends.

When I really talk about it three years,

people are going to ask me questions

of why I left so much economics on the table on the initial launch.

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