1 Million followers in 2026 | My *EXACT* Instagram Strategy - 867
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.6K Ratings
🗓️ 12 January 2026
⏱️ 34 minutes
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| 0:00.0 | Today's episode is sponsored by Brevo and Shopify. |
| 0:02.9 | Brevo. The all-in-one marketing and CRM platform built to help you connect with your |
| 0:07.5 | customers, boost engagement, and grow your business smarter. Get started for free today or use |
| 0:12.9 | code Tribe 50 to get 50% off their starter and standard plans for the first three months of |
| 0:18.9 | the annual subscription. Just head to brevo.com slash tribe to get started. |
| 0:23.4 | Shopify, the number one e-commerce platform for all businesses. |
| 0:27.2 | Get all of the big stuff for your small business done right with Shopify. |
| 0:31.3 | Sign up for your $1 per month trial and start selling today at Shopify.com slash tribe. For now, let's get into the episode. |
| 0:42.4 | Even just a couple of years ago, someone who is in my position could have used some strategies |
| 0:46.1 | that wouldn't have made sense to most people. Strategies that were only really possible if you |
| 0:50.2 | already had a large following. Those aren't the ones that I'm going to be talking about today. |
| 0:53.8 | And in fact, a lot of those just don't work anymore because Instagram and TikTok and YouTube |
| 0:59.1 | and many of these other platforms have leveled the playing field. |
| 1:02.2 | Because of the TikTokification of social media, the number of followers you have matters less than ever before. |
| 1:07.9 | And I know that's a silly thing to say as I'm doing an entire episode about reaching one million followers, but it's true. Having one million followers |
| 1:15.3 | matters a lot less in 2026 than it did back in 2016. Now, I still think that having |
| 1:21.4 | followers matters. Yes, it is still true that if someone is a follower, they are more likely |
| 1:25.7 | to become a customer. They are more likely to become a fan or a super fan. But unlike a decade ago, followers aren't everything. Engagement, |
| 1:33.0 | views, likes, comments, interactions, community, direct messages, all of these things ultimately do matter. |
| 1:39.0 | But at the end of the day on social media, the greatest predictor of someone becoming a customer |
| 1:43.3 | is them first and foremost becoming a follower. So in today's episode, I'm going to be sharing with you the five key things that I'm going to be focused on to get over that one million follower milestone. And hopefully these things are going to help you get past that 1,000, 100,000 or even 1 million followers yourself. Now, before we get into the five things, I want to quickly say that another one of my goals in 2026 is to reach over 100,000 subscribers on YouTube. And we're |
| 2:05.5 | getting super close already. So please, if you haven't already, consider hitting that subscribe |
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