Hey, welcome to the Building of Story Brand Podcast. This podcast is all about helping you clarify your message so that you can grow your business.

I'm Donald Miller. I'm here with the co-host

J.J. Hello, J.J. Hey Don, how are you? I'm very good. This is kind of

of exciting. We've actually already recorded a bunch of interviews for the

podcast. And they're amazing. Yeah, it's one of the reasons I'm so

excited we've got this amazing first season there's gonna be seven the episodes per

season because there are seven parts to the story of brand framework

and I think if you keep listening to it long enough

you're going to understand the framework and basically what that means

you're going to become a really incredible communicator

great at marketing, great at leading, because I think there's

seven important things you've got to communicate if you want people to understand what you're talking

about. And I love that you're the co-host because you have a PhD in communication and I'm dumb

You can refer to me as Dr. J.J.

Can we just call you Dr. J. Is that okay?

Yeah, especially for the sake of this. That's great. So the name of this podcast is building a story brand.

Tell me a little bit about what is a story brand.

A story brand is a brand that stands out, right?

There are probably a thousand computer companies in the world.

Apple is the first one that anybody will name. What is it that makes them so special?

And what makes them so special is they do business and also do their marketing with a story framework.

They have a narrative.

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