1.5 years in: What no one tells you about running a virtual nutrition practice (solo episode)

Diabetes Digital Podcast by Food Heaven

Wendy Lopez, Jessica Jones

Nutrition, Health & Fitness

4.9 • 2.4K Ratings

🗓️ 23 July 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this solo episode, Jessica shares what it’s really been like running Diabetes Digital for the past 1.5 years. She reflects on the journey from two dietitians to a growing team of 11 (with 3 more onboarding), over 6,000 visits completed, and 80+ referring providers.

She breaks down the behind-the-scenes work that no one sees—like managing insurance credentialing, paying $5K a month in software, and leading a team that now includes a tech coordinator, two full-time admin staff, a web developer, and a full SEO and Google Ads team. She also talks about the launch of group visits, Jenny’s new role as Outreach Manager, Nikki’s promotion to Clinical Manager, and the company’s first retreat in Palm Springs.

Jessica walks through what a typical day looks like for her and Wendy, why their goal is to break even this year, and the financial realities of building a mission-driven company that centers weight-inclusive, culturally relevant care. She shares what’s next—including plans to grow to 20 RDs, launch more community classes, and continue expanding referral and employer partnerships.

If your company wants Diabetes Digital to lead a class or speak to your team, reach out at [email protected].

Transcript

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0:00.0	Hey everyone, it's Jess, and it's just going to be me today. I was actually planning on recording an
0:07.2	episode with a guest, but they had an emergency. And I figured why not just do a solo episode
0:14.5	on the fly and give you guys an update on what's been happening inside our group practice
0:20.3	now that we've been running
0:21.3	Diabetes Digital for the past year and a half. I know there's a lot of you who are with us from
0:26.3	the very beginning from the food heaven days. And I thought it'd be fun to just do an update.
0:31.6	And I got this idea because my husband, he works at a startup and his co-founder, CEO, did an update. I think they're like three
0:40.2	or four years in, but he did like a kind of behind the scenes, what's going on update. And I read
0:45.0	the whole thing and thought it was really cool and insightful. So I'm like, let me do a podcast version
0:49.2	of that. Welcome to the Diabetes Digital Podcast. I'm Wendy. And I'm Jess and we're best friends, registered dieticians, and diabetes educators.
0:58.2	Through our telehealth platform, DiabetesDigital.co, we offer accessible and personalized virtual nutrition counseling for people with diabetes and prediabetes.
1:07.1	Visit Diabetesdigital.co, that's CO, to book your first appointment. We accept insurance and offer
1:13.3	affordable self-pay options. Now, let's get into today's episode. So I want to rewind for a
1:21.1	quick second. For all of you who are here new and you're like, what is going on? What do you mean
1:27.4	diabetes digital? That is our company
1:30.2	that we started at the beginning of last year. And so just to rewind for a second, before that,
1:36.5	I worked for years as a clinical dietitian. So I worked at places like UCSF, Eastmont Wellness
1:42.5	Center in Oakland, Kings County Hospital Center.
1:45.6	I saw thousands of patients and learned about medical nutrition therapy, kind of the ins and
1:50.7	outs of that, and really worked with every condition under the sun.
1:56.6	I saw a lot of people with diabetes.
1:58.6	I saw a lot of people with pre-diabetes.
	...

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