Great to have you here on the Clark Howard Show where it's about you learning ways to

save more and spend less and don't let anyone ever rip you off.

Coming up in just a little while, Clark stinks where you get to hear where someone feels

I gave misguided information, bad advice, or that I just am thick in the head.

Whatever, it's one of my favorite things to hear where you feel I'm not serving you the

way I should.

Clark.com is our main website and Clark deals is where you can go to save money each and

every day and one of the most confusing areas of trying to save money is travel.

Even for people who travel frequently, finding the right price for travel you want to do for

your air or for a cruise or for a hotel has become much more cloudy.

There used to be certain patterns that you'd follow to get the best deal.

But now airlines are using and many hotel chains as well are using a new level of pricing

tools that has been coined hyper dynamic because there used to be dynamic demand pricing

that used historical demand and what was it for this same week the last year?

What was it for the same day the last year and how have tickets been selling to this point?

It was pretty sophisticated and took a number of these factors and crunched them and so

the patterns were relatively predictable.

I read from one of the New York Times travel writers story that the industry is now using

the hyper dynamic pricing where they take all different kinds of things they track what

people are searching for online and if they see a big step up in people searching for

surfing trips to Costa Rica and making this up this wasn't from the New York Times writer.

They see a lot of people searching for that then their pricing models and it's all automated.

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