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Welcome to 2023. Hope everybody had a good new year. We're going to start today by talking about the new heroes of many young men.

I'm talking about people like of course Jordan Peterson, but more recently Andrew Tate, this guy who goes by the name liver king and some of the other folks in this universe, you know many of you emailed me about Andrew Tate being arrested in Europe.

I don't really have anything to say about his arrest. It's a law enforcement matter. I don't know if Greta Tunberg's tweet was part of what ultimately got him arrested because of a pizza box indicating where he was. I don't know about any I don't have any commentary about any of that.

But I do think it's time that I talk a little bit more about the Andrew Tate's plural, right? These figures like Andrew Tate and some of the right wing political commentators are in that group in a particular way. Certainly Jordan Peterson, you know, I'm including liver king in this and some of the tick tock work out and supplement type influencers.

Because what they really are are scamming people mostly young men and it is very sad to see and maybe we can talk about it a little bit and maybe break somebody out of it or at least get somebody to reconsider what they fall in for.

So let's explain what's going on. These folks, Andrew Tate, Peterson, liver king, etc. They're just a few examples of people who have become popular to make it really simple to simplify why they've become popular.

They appeal to young men who feel victimized sometimes underrepresented in mainstream culture and society disadvantage certainly dissatisfied with either their level of success, their amount of muscle, their physique when it comes to like the liver kings, their job success, their success with women.

Do some older men follow these guys? Yeah. Do some women follow these guys? Sure. But if you go to a Jordan Peterson event or you see who follows Andrew Tate or liver king, it's mostly men and they're mostly relatively young.

Now there's nothing wrong with that in principle. That's not the point I'm making. There's all sorts of different people whose followers are concentrated among some demographics and not others.

That's not the problem. That's the context. These types like the Tates and the Peterson, etc. They offer a message that is a freedom of liberty of men taking control of their lives and fighting back against a culture or society that is putting them down.

Everything about culture and society is helping others. It's either helping women or it's helping people who are already wealthy or whatever, right?

But the thing about it is that when you look more closely at the message, you find that the disappointments they address, the grievances they speak to, these are standard ones in the prototypical self-help discourse.

It's completely standard. Nothing unique about it. And specifically many of them are actually tailored to young men. I've said before, Jordan Peterson's advice is almost completely universal. It's been done a thousand times. And that's okay.

What Jordan Peterson does is he packages it in a particular way. The personality of Peterson, the demeanor, the stuff surrounding it is somewhat different and unique to a degree. And so they take those obstacles or those problems.

They combine it with their own delusions of grandeur and sense of how powerful they themselves are and also the victimhood framing.

We're victims. So are you. I'll teach you to overcome this, this victimization that you're suffering from. Now they're all a slightly different brand or category with Jordan Peterson. It's more cultural and societal.

I'm going to help you overcome the social and societal and cultural issues that are holding you down with Andrew Tate. It's more overtly about how to get women and make money in business.

And then with liver king, it's how to get muscular and live this ancestral primal lifestyle, which is completely absurd, by the way, but not the subject of this particular video. So it's versions of the exact same thing.

The really funny thing or maybe it's the sad thing or maybe it's the ironic thing is the revolutionary self framing that these guys do.

When you listen closely, it almost sounds like Marxist rhetoric, except it's the epitome of grifter capitalism. And I'll explain exactly what I mean by that.

When you listen to Peterson or Tate or liver king and these others, they sort of talk like they are the Marxist leaders who are going to fire everybody up.

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