Generally, if you're constantly talking about yourself, people are going to get tired of hearing it,

because people want to learn about a wide variety of topics, not just you.

So you can't be two self-serving, so you have to sort of sprinkle in your, like, here's what I'm doing. can be

educational. to sprinkle in your like here's what I'm doing content

occasionally and have the most of the content be educational. The Hi, I'm Greg Gunn and welcome to the future podcast. Today's guest is a brand development and marketing strategy consultant turned podcaster. He runs the Martec Podcast, which is short for marketing technology.

Now he initially started the podcast as a side project to help on board new clients, but it's since blossomed into a bona fide business and

podcasting network.

He and Chris discussed the inner workings of podcasting, understanding marketing analytics, and how to build meaningful

sponsored content that aligns with your brand. I learned so much from this conversation,

and if you're at all interested in marketing I really think you will too.

Please enjoy our conversation with Benjamin Shapiro.

Can I just call you Ben or is it Benjamin?

Ben is fine. I generally write it Benjamin just so people don't confuse me with the

political podcaster I am I am not him for for a half a second I did think you were was like, oh my God, this is going to be a very interesting conversation.

There's an interesting theory about how my podcast grew, whether people were just looking for the other Benjamin, the other Ben Shapiro, and they found me and said, oh, maybe he does a marketing

podcast too. I don't think that's what happened, but, you know, you know, I'll take what I can get and

political preferences aside.

Yes, you know, he's definitely polarizing.

He is very polarizing.

Now, so for people who don't know you from the other Ben Shapiro, this is Benjamin,

can you introduce yourself and tell us what you do? from the other Ben Shapiro, this is Benjamin.

Can you introduce yourself and tell us what you do?

...