Previously on building the brand.

October of 2016, I get back from South Korea.

I go see this warehouse that we really didn't know if we were going to be able to afford.

And I realized in that moment, I'm in the driver's seat.

And I have to be accountable for the outcomes we experience, the wins, the losses, the successes, the failures.

It was me, Preston, and Joe, and for a few months, it was that same routine.

Work, work, work.

And it was all fun until things started to get really hard.

In this game plan that we created earlier on of building a gym to cover some of the

expenses and the warehouse lease so we could build the supplement company on the side,

that game plan had so many holes in it that was holding us back from actually accomplishing

the things that we wanted to accomplish. We closed the gym. But from the outside

looking in, all these people who were kind of watching the journey thought we were failing.

That was not it. I was just sharpening my axe. It's his transition period, which feels like a lull.

But really, it's when you are sharpening your axe and you're preparing to go into that next season

of battle.

2017 ended up being a really big year for us.

That was the first year we did seven figures in revenue.

And we documented and shared everything on YouTube, the entire journey, entire process.

I also happened to meet Steph, my now wife, in 2017. After meeting

Steph, I went all in on that relationship. I knew early on after meeting Steph, I was going to

marry her. And she was a big part of building BPN alongside of us. Now, 2017 was easily the hardest year my entire life.

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