097 The Science of Selling by David Hoffeld
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 18 November 2016
⏱️ 52 minutes
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Summary
"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld
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https://www.salesartillery.com/marketing-book-podcast/the-science-of-selling-david-hoffeld
Transcript
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| 0:00.0 | This is David Hoffeld, author of The Science of Selling, proven strategies to make your pitch, |
| 0:05.8 | influence decisions and close the deal, and you are listening to the Marketing Book |
| 0:10.7 | Podcast. |
| 0:11.7 | Welcome to the Marketing Book Podcast. Podcast. |
| 0:13.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:21.0 | And now here's your host, Douglas Burdett. |
| 0:25.0 | Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn |
| 0:29.0 | as one of 10 podcasts that will make you a better marketer. My goal for this |
| 0:33.7 | podcast is to help you discover new ideas about what's actually working in |
| 0:37.5 | modern marketing. Don't worry about taking notes. You can find links to |
| 0:41.0 | everything discussed in this episode's show notes at marketingbook podcast.com |
| 0:46.6 | Also if you're listening to the show right now and you're not driving or operating dangerous |
| 0:51.9 | machinery please send me a tweet and tell me where in the world you are listening from. |
| 0:57.0 | My Twitter handle is at marketing book. I love to hear from the listeners and they are in fact all over the world. |
| 1:05.0 | Today we're joined by David Hofffeld and we're going to talk about his new book, The Science of Selling, |
| 1:10.0 | proven strategies to make your pitch, influence decisions, and close the deal. |
| 1:15.0 | David Hoffel is the CEO and Chief Sales trainer at Hoffel Group, a research-based sales and consulting firm. |
| 1:21.0 | He's pioneered a sales approach based on research in |
| 1:24.1 | neuroscience, social psychology, and behavioral economics that's been proven to |
| 1:28.4 | radically increase sales and he's trained and coached salespeople from small and medium businesses to Fortune 500 companies. |
| 1:36.0 | David is a sales and leadership contributor to Fast Company |
| 1:40.0 | and has been featured in Fortune, U.S. News, and World Report, the Wall Street Journal, |
... |
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