Hey everybody and welcome back to the ground up show.

My name is Matt Diavella, a real quick housekeeping item

before we get into this week's podcast.

If you watch the video version of the ground up show,

it's gonna be moving to a new and separate YouTube channel.

From starting next week, it's gonna be found

at youtube.com slash ground up show instead

of my personal YouTube account.

The reason behind it is a little bit boring,

essentially the content on the podcast

and the short edited eight minute videos

I make from my YouTube channel are very different

and I'm delivering on a different promise for each of them.

So I just want people to know exactly what they're gonna get

every time I upload a video

and I wanna keep that consistency across the board.

So if you wanna continue to get the video version

of the podcast, again, you can go to youtube.com slash ground up show.

Thanks for listening and enjoy the show.

This week I'm joined by Dan Doady,

the founder of Every Man.

You've seen him on the Joe Rogan experience

...