4.7 • 2K Ratings
🗓️ 1 January 2021
⏱️ 52 minutes
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0:00.0 | What's up everyone this is Gwen. This is JV. This is Jopoy aka DJ Shrimp and you're listening to |
0:06.4 | millionaire, millionaire interviews. Interviews. I went to pamphold it from bank seeping and got like |
0:15.1 | four credit cards each with 50,000 bucks on them and that's how I was funding some of the growth |
0:19.4 | of the business. My partner got into a horrific car crash. Literally broke every bone on the |
0:28.8 | bright side of his body including his neck. All of a sudden it was like okay this is me and I |
0:32.8 | got to figure this out. When you're solving a problem or a product solves a problem how does it |
0:37.4 | make people feel? Did they want it or did they need it? It's much more important have a want |
0:43.7 | than need. We're going to the winter and we're out in the boom docks and working with the first |
0:48.8 | tooling factory we were using we had to cross our river where there's like cows and stuff to get |
0:52.8 | this weird shack out the middle of nowhere. Hi I'm Bing Howenstein I am living in Boulder, Colorado. |
1:04.2 | My current company is called Bonfire Enterprises. We're an entrepreneurial shop that starts new |
1:09.8 | brands. Last brand I built was still operating it's a company called Backjo in the consumer |
1:14.9 | product space. Everything I'm doing is in the consumer product space that was in back care |
1:19.0 | obviously and now in a variety of different businesses. What are you explaining to us a little bit |
1:23.0 | about Backjo then? Backjo is a company that makes what I believe and fortunately many |
1:29.8 | have people believe is world's best seat cushion essentially. It's an orthotic for your back so when |
1:34.3 | you sit on it it improves your posture to the degree that you can believe back pain but also |
1:38.9 | strengthen your core, live more comfortably for all the hours that we sit at your desk all day. |
1:42.9 | This is the tool that you need and I spent a long time building up that company from what was an |
1:48.5 | original product and patent developed by a gentleman out of Utah named Preston Woollingham. |
1:54.7 | At the time I got involved there were no sales. We had to go make the product, figured how to sell it |
1:59.1 | and to dates. I know there's probably been three maybe four million of those and we expanded |
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