Clear is greater than clever. I thought titles were clever because I looked at four-hour work week

and I was like, oh, that's so clever, right? But that's not what it is. You don't want them to say

what is that. You want them to say, how do I get that? Think Media podcast. I am so fired up for

today's episode with Rory Vaden. Now, if you're just meeting

Rory, he's the New York Times bestselling author of multiple books that are definitely worth

checking out. Procrastinate on purpose. Take the stairs. But he's also started multiple

seven and eight figure companies. He's an expert in personal branding and helping you

clarify and monetize your message. And he's a world-class human being, family man, leader.

He works with some of the best and the brightest influencers that you would know. And today, he's going to be

breaking down insights on how we can title our projects better. Titles are so important. He actually

shared these tips with me in Nashville at his headquarters. And we learned about the five title

test. So we have a lot to cover today on the podcast.

So buckle your seat belts.

And Rory, welcome back to the podcast.

How's it going today?

Man, I'm doing great.

I'm fired up.

And yeah, I will say this right up front.

We have never shared the content we're going to share here at this depth in a free training ever.

Like this is usually something we teach for the members. And those of you that are watching on

the YouTube channel, you can you can see the backyard, which is where you were, Sean. You were over

here at the house. And we were having a casual conversation among friends.

...