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The Clark Howard Podcast

09.10.24 The National Public Data Breach / Dynamic Pricing

The Clark Howard Podcast

Clark Howard

Business, Investing, Entrepreneurship

4.65.2K Ratings

🗓️ 10 September 2024

⏱️ 32 minutes

🧾️ Download transcript

Summary

Team Clark is getting many questions about the recent massive data breach, possibly the second largest breach in history and one that includes social security numbers. Find out what you need to do about the National Public Data Breach. Also, Clark discusses how there’s a right way and a wrong way for companies to implement dynamic pricing. Evidently, some companies are taking the practice way too far. Data Breach Guidance: Segment 1 Ask Clark: Segment 2 Dynamic Pricing: Segment 3 Ask Clark: Segment 4 Mentioned on the show: National Public Data Breach: One of the Largest Data Breaches in History Affects Billions DATA BREACH GUIDE - Clark.com Credit Lock vs. Credit Freeze: What's the Difference? How to Freeze Your Credit With Experian, Equifax and TransUnion LA Times: Massive data breach that includes Social Security numbers may be even worse than suspected NYTimes: What to Know About the Latest Social Security Number Breach Nearly 3 Billion People Hacked in National Public Data Breach. What You Need to Know Seven Things to Do Right Away If You're a Victim of a Data Breach Data broker suggests fraud alerts after Social Security number breach [The Washington Post] Our data isn’t safe. Resist giving it up whenever you can. E-Verify: Home DOT-File a Consumer Complaint Submit a complaint | Consumer Financial Protection Bureau [The Washington Post] Anger over Oasis ticket prices sparks U.K. review of dynamic pricing Companies love dynamic pricing... customers not so much World's Largest 3D-Printed Neighborhood Is Almost Finished In Texas These concrete homes want to take over your subdivision Clark.com resources Episode transcripts Community.Clark.com Clark.com daily money newsletter Consumer Action Center Free Helpline: 636-492-5275 Learn more about your ad choices: megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

It's my pleasure to welcome you here to the Clark Howard show. You know, our mission is to serve you with advice and information that empowers you so you make better financial decisions in your life.

0:17.0

I'm getting a lot of questions about this massive data breach,

0:23.0

which may be the second largest data breach in history

0:27.0

that information started coming out about last month.

0:32.0

And I'm going gonna start today's show

0:34.6

with my advice for you.

0:36.5

This is actually something that applies to all of us.

0:41.8

Also, I am a big fan of dynamic demand pricing, but man, people can mess it up and

0:51.9

infuriate you and me as consumers. I'm going to show you

0:55.8

where people have taken it too far, just ridiculous. And also I want to thank West Moss who filled in for me twice last week

1:07.2

while I was having fun off playing bookie from work. Well one last week and then yesterday but yeah I love this

1:16.8

playing hooky I know you do yeah I know you do people seem to like having less

1:21.6

answer the investment questions.

1:23.2

So, all right, so let's talk data breach.

1:26.4

This is the kind of thing that we are so numb to that we ignore at our peril. So, you know, we get these idiotic letters that the lawyers right.

1:38.0

Every time some company has an ugly data breach,

1:42.4

and the lawyers send these things that are so inane and

1:46.0

blah blah company may have suffered a data breach and your information may have

1:50.9

been in the breach and it may have included blah, blah, blah, blah, blah.

1:55.4

And what we're doing is we're offering you

1:58.6

one to two years of worthless credit monitoring, go have a nice life and so we get so many of these

2:06.0

that basically we just shut down and we look at as a bunch of noise and it's kind of overwhelming because in a busy life

...

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