What's up, everyone? This is Cortland from EndiHackers.com, and you're listening to the

IndieHackers podcast. On this show, I talked to the founders of profitable internet businesses,

and I try to get a sense of what it's like to be in their shoes. How did they get to where they are today? How do they make decisions at their companies and in their personal lives? And what exactly makes their businesses tick? And the goal here is always, and so that the rest of us can listen and learn from their examples and go on to build our own successful businesses. Joining me in today's episode is Matt Verlack, the CEO of a company called Uplanch.

He has one of the most unique origin stories from an indie hacker that I think I've ever heard.

Matt was actually a career fireman for 10 years.

He met his co-founder in the firehouse.

He then learned a code, left his job as a fireman, and since then, Matt has successfully

bootstrapped his company Uplunch to over $65,000 a month in revenue. That's an amazing story. I think it exemplifies what's possible in the world that we live in today. So I'm excited to jump into it. Matt, welcome to the show, man. And thank you so much for joining me. I'm super excited, Cortland. Thanks for having me, man. It took you about a year and a half

with your very first tech business to get to the point where you're making $65,000 a month in revenue.

That is no small feat. It's been quite the journey, man. It's funny. It's just like a different

lesson learned every day. But I'm just super grateful for how things been going so far.

What's your favorite thing about finding yourself in this position in such a short period of time?

You're running a very profitable, successful tech business.

Honestly, there's two. So, like, we work with primarily independently owned and operated fitness facilities, you know, microjims,

CrossFit gyms, and things of that nature. And our big value proposition of the thing that we do to help is that we help these gym owners run more profitable businesses by creating

a world-class client experience and leveraging really strong relationships. And so really it's the

same benefit, which is that we

get to either directly or by proxy improve people's lives. So we're helping our direct customers,

the gym owners, be able to kind of systematize and run their business more efficiently.

We're helping them deliver a stronger message to their customers.

Then more recently, as revenues grown and we've started to scale a team,

we've seen the ability to positively impact people who have joined our team

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