087 Why metrics are so important in business with Clare Tebbett
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 6 February 2023
⏱️ 20 minutes
🧾️ Download transcript
Summary
Today I'm joined by marketing expert and metrics enthusiast, Clare Tebbett. Having built a successful career in marketing Clare found herself in a situation so many parents do when returning to work, with inflexible working hours and expensive childcare driving her to leave employment and venture into entrepreneurship.
Now she helps others scale their service-based businesses putting metrics at the core of their strategy.
What You'll Learn In This Episode:
- Why so many people are turning to self-employment after having children, Clare's own experience of this and the journey it has taken her on.
- How Clare utilised her marketing knowledge to set up her own business and break her plans down into actionable chunks.
- When I started my business, I didn't want to look at my numbers or analyse my metrics. It sounded too corporate, but as we'll discuss in this episode, it's one of the most powerful tools at your fingertips.
- Your metrics will tell you everything you need to know to improve your business, you just need to learn how to read them and how to dig deep for the gold waiting to be uncovered within them.
Resources:
- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Subscribe to my YouTube channel
- Connect with Clare www.claretebbett.com
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can start |
| 0:19.5 | making money online. |
| 0:29.3 | Making money online is sponsored by Nicola J Rowley PR, helping entrepreneurs and brands get visible through strategic storytelling. If you're serious about being seen and impacting the lives |
| 0:34.0 | of others, harnessing the power of PR is the best way to grow and scale your |
| 0:38.3 | business. Visit NJRPR.com for more details and read Nicola's bestselling book, The Power of |
| 0:46.4 | PR. Hello and welcome to this week's podcast. Today we're going to talk about something that's |
| 0:52.0 | really topical, has been topical really for the past six to eight months in the news. |
| 0:57.0 | And that's really about flexible working in the normal corporate workplace and how it's not good enough and why so many people are turning to having their own businesses. |
| 1:09.1 | Because actually the salary expectations for |
| 1:12.1 | parents going back into work and the childcare costs simply do not match. It's become a problem |
| 1:18.9 | that you've seen lots of people marching on the streets about recently, bills trying to be |
| 1:23.4 | passed in Parliament and it is a big issue and so many of the people I talked to started |
| 1:28.0 | their business because of it. One of those is Claire Tebitt. Claire is with me today. So Claire, |
| 1:33.7 | her business that she has now is she helps ambitious people to kind of scale their service-based |
| 1:41.1 | businesses using marketing metrics to create their marketing strategy. |
| 1:46.5 | We all know how important metrics are and we will get into that a little bit further in this |
| 1:51.4 | podcast. But first of all, Claire, what I wanted to ask you is, why didn't it work for you? |
| 1:57.1 | Like, tell us your story of why you had to leave your really good marketing job. |
| 2:02.9 | Hello. Thank you for having me. No way. It didn't work for me. I worked in a marketing agency |
| 2:09.5 | and working in a marketing agency is very fast-paced. It's part of the reason why I loved working |
... |
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